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How to confuse your customers

Started by Glenn Slaven · 11 months ago

The National Australia Bank, who have decided to follow KFC’s lead in turning themselves into an acronym (yes I know KFC is only an abbreviation), have also decided that confusing their internet banking customers is also a good idea.
On their homepage the links to internet bank ... Continue reading »

2 comments

  • Daggmano

    3 years ago

    Actually, I think 'KFC' is neither an acronym nor an abbreviation. I think it's a vain attempt at trying to fool the masses into think that the muck they sell is slightly MORE healthy than deep-fried chicken coated in batter. Tastes good all the same...
    reply
  • Glenn Slaven

    3 years ago

    Yup, basically it was an attempt to remove the word 'fried' from their marketing content, and thus from the public's awareness.

    By and large this has, surprisingly enough, worked.
    reply

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